Youth Media in the Western Balkans
Research consistently shows that almost half of young people in the Western Balkans do not trust any media. They predominantly use online sources for information, with a focus on social media platforms and peer sharing. Few mainstream media outlets cover topics relevant to, about or by the youth population.
Giving a voice to the youth population
Financial instability, high staff turnover, lack of geographical diversity, difficulties in audience engagement and shortages of managerial and journalistic expertise are just some of the challenges youth media outlets face.
Despite these issues, these outlets produce quality content important to the youth population and give voice to this highly underrepresented group.
The Media for All programme aims to increase the capacity of youth media outlets to produce quality, relevant, ethical and gender-sensitive content, increase the interest and engagement of young people with media on local level and facilitate regional networks of young people in media.
Tailored training for youth outlets
With MediaCentar Sarajevo, we have developed a tailored programme of instrumental mentorship for youth media outlets across the Western Balkans. Over three months, September to November 2021, the outlets will work with experienced media professionals on a variety of topics covering their everyday activities.
We asked youth media outlets across the Western Balkans about the training and support they would find most useful and, based on their feedback, we have identified topics for the instrumental mentorship activities.
The topics covered through instrumental mentorship: